Probably the most amazing thing was watching people at the listening stations and seeing them finally understand what the side channels are all about. And seeing people in this younger demographic (21-34) respond positively to what they were hearing was a great thing.
And BOY did they want to win those HD Radios! In order to qualify to win, one had to take the demo at the listening station and were then given a ticket. In between each band on the main stage tickets were drawn. You had to be present to win and we just kept drawing over and over until all the radios were given away. People were coming from down he block asking "how do I win an HD Radio?" and saying they were actually missing bands they wanted to see at other shows in hopes of winning one :)
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