The HD Radio Alliance day party at SXSW went off without a hitch and was by all accounts we've heard, a smashing success!
The venue was perfect. Indoor space as well as covered and uncovered outdoor space allowed for plenty of room when the club got packed (which it did repeatedly), allowed us to have artists perform on a side stage so there was never any downtime (keeping people in our event longer) and a place to enjoy the sunshine when the rain finally burned off.
As you can see in the photos, we draped the exterior of the building with huge colorful signange from the HD Alliance, and this was a key draw. 6th street in Austin becomes about as busy as Burbon St. on Mardis Gras during SXSW, so having such clear, bright signs was really important.
We also retained the services of a street marketing company to hand out over 2,000 invitation cards at the convention center registration area and in front of other music events on 6th St. Those things along with an aggressive email blitz before the event resulted in a really strong turnout! Over 1,000 people came thru the event during the 6 hours which for SXSW, where at any given moment there are about 2000 other entertainment options, is outstanding turnout!
1 comments:
The HD Radio Alliance can't be serious - this event looks strangely familar:
Where's Waldo - FOLLOW UP"
"In addition, both last and this coming weekend we took the HD Radio messaging to the streets using 5 two-sided mobile billboards traveling the traffic filled streets of Detroit around Convention Center. At 2:30 each day the trucks caravanned in front of the center making a spectacular site!"
http://jacobsmedia.typepad.com/jacobs/2007/01/peter_ferrara_p.html#comments
No wonder, consumers are not interested in this joke:
“HD Radio on the Offense”
“But after an investigation of HD Radio units, the stations playing HD, and the company that owns the technology; and some interviews with the wonks in DC, it looks like HD Radio is a high-level corporate scam, a huge carny shill.”
http://www.eastbayexpress.com/2007-03-07/music/hd-radio-on-the-offense
“4/4/07 - FCC: Market to Decide Fate of HD Radio”
http://www.diymedia.net/archive/0407.htm
“Sirius, XM, and HD: Consumer interest reality check”
“While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse.”
http://www.hear2.com/2007/02/sirius_xm_and_h.html
“U.S. automakers not jumping into HD Radio”
http://www.reuters.com/article/ousiv/idUSN2632750220070427?pageNumber=1
“Bridge Ratings: Sweat the cell phone and don’t count on HD”
“In other words, Bridge says interest in HD radio is decreasing even as your station works hard to increase awareness. What can I possibly add to this honest and bleak picture that I haven’t said before? My well-intended warnings about HD’s “premature death” seem to be rearing their ugly heads almost two years later.”
http://www.hear2.com/2007/04/bridge_ratings_.html
“But is ‘availability’ of HD radios the problem?”
“And one broadcaster reported to me that he asked an iBiquity rep how many HD radios had actually been sold as of the most recent accounting. And this was his answer: 150,000.”
http://www.hear2.com/2007/04/but_is_availabi.html
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